Onya × WIT · Ideas to talk through

Don't mark it down.
Let them earn it.

Onya rewards gym members for turning up and training. For WIT, that's a way to move specific stock without putting up a public sale sign, and to put your brand in front of people at the moment they're most committed to training.

See the demo →Ideas to explore
EarnedAccess is unlocked by training, not a public markdown
SelectiveYou pick the items, the price and how many
Your storeEvery order goes through wit-training.com
Unlocked by trainingMembers earn access through the Onya app. Only sizes in stockColour and size shown before they claim. Straight to WITCode at checkout on your Shopify store.
9:41

Live demo. Tap “Reveal my code” to try it · open full screen ↗

Two jobs Onya can do for WIT

Reach new people. Move the right stock.

01 · Awareness

Get WIT into new hands

Rewards that introduce members to WIT, like a performance sock or a first-order offer. They check out on your store, so every claim is a new WIT customer with their email in your Shopify.

02 · Stock

Move stock without a sale sign

Earned access to selected items at a deeper price, seen only by members who unlock it. Your public prices stay where they are, and the stock still moves.

Why earned access

A reward for effort, not a markdown.

A public sale tells everyone the price has dropped. Earned access tells a small group of committed trainers they've unlocked something.

TodayPublic sale

  • Visible to everyone, including people who'd pay full price
  • Teaches customers to wait for the next sale
  • The discount becomes the message
  • Reaches people who already know WIT
Move Trainer on the sale page today £100 for everyone

With OnyaEarned access

  • Only members who hit a training milestone see it
  • Framed as a reward, so the brand stays premium
  • You choose the items, the price, the cap and the dates
  • Reaches gym members who may never have shopped with WIT
Unlocked by training £75 for members who earn it

How it connects

No integration. Just a code and a page.

It runs on a standard Shopify discount code, so there's nothing to build on WIT's side.

  1. WITPick the item and the price

    Choose what to move and create a discount code in Shopify.

  2. OnyaBuild the WIT reward page

    A branded page in WIT's look, like the demo here.

  3. OnyaMembers earn it by training

    The reward unlocks in the Onya app when they hit the milestone.

  4. WITThey check out on your store

    Code at checkout on wit-training.com. You fulfil as normal.

  5. TogetherReview the results

    Unlocks, claims and orders, then decide what's next.

One code, limited to one use per customer and to the chosen product, with a cap and an end date you set.

What members see

The demo, built in WIT's look.

This is the page a member lands on when the reward unlocks. It uses the Move Trainer from your sale collection as the example.

  • 1
    “Good onya.” The reward landsFramed as something they earned, with WIT's imagery and the price ticking down.
  • 2
    Pick a colour, see sizes in stockMembers see what's actually available before they go to claim it.
  • 3
    Reveal, copy, claimThe code reveals with a little moment of celebration, then sends them straight to that shoe on your store.
  • 4
    Why they're seeing itThe page explains the price is earned, not on general sale.
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Scroll and tap inside the phone · open full screen ↗

Ideas to explore

A few ways we could work together.

Starting points for Thursday. We'd shape any of these around what WIT wants to move and who you want to reach.

Stock

Earned access drop

One item at a members-only price, unlocked by a training milestone. Small, contained and easy to measure.

e.g. Move Trainer at 50% off after 20 sessions.

Stock

Members-first sale window

Before anything goes on public sale, members who've hit a milestone get first access for a few days.

e.g. End-of-season footwear opens to Onya members a week early.

Both

The more you train, the more you unlock

Access deepens with consistency, which rewards the members WIT most wants as customers.

20%10 sessions35%20 sessions50%30 sessions
Stock

Lead with the deepest sizes

Pick colourways with the most sizes left, and show members what's in stock before they unlock it. Fewer disappointed claims.

e.g. Several Move Trainer colours still run UK 3.5 to 11.5.

Awareness

Training Club challenge

Tie an unlock to a WIT challenge or event, so the reward feels like part of WIT's community, not a coupon.

e.g. Finish a four-week WIT Training Club challenge to unlock the reward.

Awareness

An earned WIT essential

A low-cost, high-value first reward from WIT's own range, to get the kit into new hands and start the relationship.

e.g. A free WIT Performance sock with a first order.

A small first test

Start with one shoe. See how it converts.

Nothing exclusive and nothing big. One contained test to see how members respond before deciding anything else.

While On Earth Move Trainer
Example itemWhile On Earth Move Trainer
£150sale £100£75
Offer
50% off one pairSelected colourways with good size depth
Unlock
A training milestone in the Onya app
Code
One per customer, this product only
Cap
A number of pairs you choose
Length
Around four weeks

What we'd measure together

  • UnlocksHow many members earned access
  • Codes used and ordersFrom your Shopify discount report
  • New vs existing WIT customersWho's discovering WIT for the first time
  • Anything else in the basketSpend beyond the rewarded item

If any partner brands have pricing rules, WIT's own kit is the simplest place to start.

For Thursday

Questions to answer together.

  1. Which items have the most stock you'd like to move?Footwear, apparel, specific colourways or sizes.
  2. Own-brand WIT kit, partner brands, or both?And any pricing rules we should design around.
  3. Which matters more right now: reach or stock?It shapes which idea we test first.
  4. One shared code or unique single-use codes?Both work with Shopify. Shared is simplest to start.
  5. How should WIT be presented to members?Tone, imagery and anything that's off limits.
  6. What would make a first test a success?So we agree on it up front.